A Meta Certified Digital Marketing Manager with 12+ years of cross-functional expertise spanning digital marketing, financial operations, customer service, and Web3 — across markets in Asia, Australia, New Zealand, and beyond.

In leadership, I have trained, mentored, and managed teams of 10–12 professionals, consistently driving efficiency and goal delivery. On the marketing front, I specialize in Meta lead generation campaigns, KPI tracking (CPL, CPR, CVR, CTR, CPC), A/B testing, audience segmentation, and data-informed funnel optimization aligned to real revenue outcomes.

My accounting foundation — built at Capgemini, Genpact, and Estee United Traders — covers journal entries, reconciliations, SAP budgeting, Hyperion reporting, and quarter-end close across multi-regional portfolios. In customer operations, I have managed KYC, P2P dispute resolution, and digital asset support at OKX and Flipster, serving a global user base across email, chat, and social media.

With a unique combination of fintech, marketing strategy, financial acumen, and people leadership, I deliver immediate impact in dynamic, growth-focused environments.