am a results-driven CX and digital marketing professional with experience supporting advertisers across SEA and Oceania markets. In my role as a Meta Marketing Pro, I combine customer experience, sales strategy and performance marketing to help businesses grow with clarity, confidence and measurable impact.
My strength lies in turning insights into action , identifying business gaps, simplifying complex campaign challenges and guiding advertisers toward stronger outcomes. Beyond individual performance, I actively contribute to team growth through mentoring, knowledge sharing and process improvement initiatives such as Excel Up, which strengthened quality, productivity and collaboration across teams.
Recognised for my calm leadership, growth mindset and ability to drive turnaround results, I believe exceptional CX is not only about solving problems, but creating belief, momentum and long-term value for customers, teams and the business
Key Achievements
1. Turned around an underperforming Oceania team within 2 quarters, moving the team from below base target to exceeding ceiling performance.
2. Led the first ceiling achievement for the Oceania market, setting a new performance benchmark and market record.
3. Contributed to Best Growth Team of the Month recognition for Oceania in May 2025 through performance recovery and consistent execution.
4. Repeated a second team turnaround after being reassigned to another underperforming higher-tier Oceania team, achieving recovery within 1 quarter.
5. Improved team quality performance from below ceiling to +7% above ceiling QoQ, strengthening customer experience and service consistency.
6. Champion of the Excel Up initiative, helping improve program-wide quality performance by +10% through visibility, coaching and best-practice sharing.
7. Achieved 100% incentive attainment across Tier 1 and Tier 2 through strong productivity, quality and revenue contribution.
8. Supported SEA and Oceania advertisers by providing Meta advertising consultation, campaign optimisation and business growth recommendations.
9. Recognised as a trusted peer mentor, supporting new joiners and teammates through call shadowing, guidance and knowledge sharing.
10. Created stronger performance momentum by using structured trackers, success stories, hooks and win-back approaches to improve team execution.
11. Contributed to customer service recovery, helping advertisers regain trust, improve campaign direction and continue investing in Meta solutions.
12. Demonstrated strong leadership potential through calm execution, ownership mindset, performance discipline and ability to uplift team morale.
13. Shared success stories in business reviews and roundtables, contributing insights that supported broader team learning and performance improvement.
14. Strengthened campaign and revenue outcomes by identifying advertiser gaps, recommending budget strategies and improving sales conversations.
15. Built a culture of continuous improvement, where performance, quality, learning and collaboration improved together